How To Create A Successful Event Gamification Strategy In Business 2022

engamio virtual events

Event gamification refers to the application of gaming elements into different event formats to drive greater attendee engagement. In general, it features a friendly competitive scenario where the participants follow specific rules for working towards a reward. This helps you in persuading guests to take part in activities that they may not otherwise find appealing. It can also foster valuable networking opportunities among participants and drive a greater number of sponsorship activations. But in order to leverage the benefits of this technique in business, having a well-formulated event gamification strategy is crucial!

Understanding the principles of gamification

Before utilizing gamification for your events, you must understand what it is based upon. At its core, gamification is designed to activate the innate desire in all of us for achieving something and getting recognition for it. Their exciting components such as auto-update leaderboards, live engagement metrics, and brand storytelling help event managers build an immersive experience for guests.

How to gamify your events ideally?

To create a successful event gamification strategy, you must ensure that it consists of three vital elements:

  • Achievable objectives having value-added outcomes
  • External incentives such as social connection and game rules
  • A good story that drives people to participate

When executed properly, gamification will not just make your event exciting, but also boost your business ROI and attendee engagement. Discussed below are certain best practices that organizers can follow to create a successful event gamification strategy:

Determine your business gamification objectives

The foremost thing you must do when planning to implement event gamification is to understand why you need it. Furthermore, you must also identify the target audience for your event and assess their preferences & reason to attend the gathering. Comprehending the needs of your attendees can help you mold your strategy for piquing their interest and generating maximum engagement.

Gamification can be an effective vehicle for event professionals to showcase the brands of sponsors and exhibitors. It can encourage fun, meaningful interactions between sponsors & event attendees, thereby helping generate good leads, improve ROI and provide insightful data.

Look for flexibility and customization

Delivering customized experiences is an important part of any successful event gamification strategy. Therefore, make sure to choose gamified solutions that incorporate useful customizations matching your event requirements. For instance, Engamio's gamified engagers can be customized to accommodate sponsor branding & content seamlessly.

Utilize analytics data collected via gamification in business

Powerful gamification tools generate analytical data using key engagement metrics. By obtaining this data, you can get valuable insights regarding audience behaviors and interests. You can make use of this data to modify the experiences of future events and provide detailed engagement reports to sponsors.

Implement different gamified activities to fulfill different engagement needs

It's not necessary for one gamified activity to work wonders across all event types. Identify the activities that you want to gamify and choose the tools accordingly. Have a clear understanding of what requires engagement the most and develop your gamification strategy based on that.

Using event gamification is not rocket science and with the right tools and planning, can help create fun, engaging, and relevant experiences for attendees. Learn more about how to use event gamification and drive better engagement & ROI by visiting