Gamification Definition and Solutions for Event Industry In 2022

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Gamification can mean a lot of distinct things to different people. But in modern times, gamification can be defined as a series of procedures and activities that help grab user attention through the application of gaming elements. Hence, gamification has now become the solution for event engagement and lead generation.

When it comes to events, gamification lets organizers create an interactive, immersive and engaging environment for their guests. So, by including gamified activities, event organizers can increase attendee engagement, enhance brand awareness and activate sponsorship packages. Often, the participants get rewards or points for completing the given task. A gamification solution enhances the overall experience of event attendees and builds the motivation to absorb the content better.

The working principle of gamification solutions

Every game 4 major fundamentals - rules, an end goal, the participants, and their feedback. In the context of events, the participants are from among the people attending the event. The end goal varies depending on the kind of gaming activity that has been used. For instance, if it's a jigsaw puzzle task, the end goal will be to complete the puzzle of a specific image within the fastest time possible. Each game will have its own set of rules and guidelines for players to follow.

Game mechanics - These basically include leaderboards, points, and badges. With Engamio, you get leaderboards as part of the welcome page. Moreover, there is a timer that keeps track of the time taken to complete tasks along with a point scoring system. Engamio's engagers can collaborate with platform partners seamlessly. The final call to action is usually a congratulations message along with a special code. Customers can use these to enter into the challenge board to gain those additional points.

Game dynamics - Capturing and showing statistics is a vital part of any game, and it also plays a crucial role in keeping users engaged with the gamified task. When it comes to driving engagement and interactions, statistics prove beneficial for eliciting user responses that are profitable for you. Everyone enjoys a bit of competition, as well as getting rewards for completing a challenge. Gamification leverages this desire in us for competition, self-expression, reward, status, and achievement to encourage engagement. Various dynamics can be present in a gamified task to make this happen, including points, levels, challenges, leaderboards, and gifts/rewards.

Usage of gamification by popular brands

To further substantiate the importance of gamification, here are some examples of its usage by some of the top brands out there -

The loyalty program offered by this internationally acclaimed coffee brand rewards customers with stars. Then, these stars can be used to trade for free products & other prizes. Moreover, they usually launch seasonal games to capture their consumer's attention, for example, double or triple stars with 2 to 3 consecutive visits. Recently, Starbucks announced a summer game where you have to complete daily tasks in order to receive a spin to win the big rewards. 

In 2006, Nike developed an app called Nike+. This app tracks running distance, speed, and time. Through this application, Nike created time-sensitive leaderboards, competitions, and even challenges for its community. Gradually, it motivated Nike's potential and existing customers to participate more and more. Hence, it increased Nike's sales and Nike was able to secure a controlling portion of the running shoe market.

Benefits of Engamio's gamification solutions

Engamio provides a range of gamification solutions for in-person, hybrid, and virtual events. Each engager package designed by us has been proven to increase engagement of people attending events up to at least 70-90%. Customers can integrate the engagers into the platform of any event seamlessly. Moreover, they can also customize the games effectively to match your brand's storytelling and the content of your sponsors. With the help of our tools, you can successfully attract new leads through your events and add more value to sponsorship packages.

Curious to learn more about the long-term implications of integrating Engamio into your events? Visit