Gamification At Events In 2022: Lead Generation with Fun

event gamification lead generation

Gamification is the utilization of game playing components such as competition, point-scoring, and rules of play to different spaces of activity, like team-building, educational learning, and business sales. Gamification infuses fun into what has become a place of virtual fatigue and lacked interactions with participants. Even though the idea isn't new, it is right now producing a great deal of buzz. Now, this concept is not just being used to encourage customers to build greater awareness and interest, but gamification at events is quickly rising in popularity for its ability to improve audience engagement and lead generation for virtual & hybrid events.

Event gamification is being utilized to draw the audience’s attention by encouraging competition among them, which in turn, increases engagement and participation. It takes the information-driven procedures used by game designers to engage participants and applies them to activities that increase brand value. It leverages the desires and motivations for feedback, community, victory, self-improvement, and rewards that exist in us all.

Objectives of event gamification

Are you thinking about utilizing gamification at events to address your business goals and objectives? Then knowing how to access behavioural change is mandatory for you. The objective of your experience ought to be to make the participants feel excited somehow. So how would you capitalize on their motivation? Games rectify the behaviour of participants and point them in the right direction for accomplishing your business goals. When players start to win the game and are rewarded for it, it fuels their motivation to engage more.

Primary benefits of gamification for event professionals

  • Heightens engagement - One of the most obvious benefits of event gamification is that it substantially boosts attendee participation at events, thereby helping generate new leads for exhibitors and sponsors.
  • Drives increased audience registration - Gamification used as part of the early registration process can help build greater awareness when the participants share their pre-event / registration experience on social media with their colleagues and friends. The social share will amplify their colleagues' reach and entice them to participate.
  • Teaches new things - Inclusion of games into events such as word searches and jigsaw puzzles can help participants learn new things as well as improve their visual-spatial reasoning & cognitive abilities.
  • Offers better insights - A major advantage of gamification is that it often comes equipped with metrics and analytics, which offers better insights to the event attendees and the contents that they are most engaged with.
  • Helps collect feedback - Integrating gaming mechanics into events allows for reception of constant feedback from participants, which fosters constructive communication between them and the organizers & sponsors.
  • Creates an immersive environment - Last but not least, gamification at events helps develop a far more interactive and immersive environment compared to the ones offered by traditional events. The addition of games prevents event breaks from becoming sinkholes where participants may leave the event and not come back. Gamification during breaks allows event organizers to maximize the time available with the participants and reduce the dropout rates.

Are you planning to boost your event’s lead generation with gamification? Engamio offers a range of useful engager solutions that can help boost engagement and increase the value of your sponsorship packages effectively. Connect with us to discuss your next event!