What Is Gamification & Its Importance In 2022? (With Examples)
Gamification can mean a lot of distinct things to different people. But in modern times, it generally refers to the addition of game elements to mundane tasks to make them more exciting & encourage people to take action. Gamification can even be defined as a series of procedures and activities that help grab user attention through application of gaming elements.
When it comes to events, gamification lets organizers create an interactive, immersive and engaging environment for their guests by including gamified activities to increase attendee engagement, enhance brand awareness, & activate sponsorship packages. Often, the participants get rewards or points for completing the given task. A gamification solution enhances the overall experience of event attendees and builds in the motivation to absorb the content better.
The working principle of gamification
Every game is comprised of 4 major fundamentals - rules, an end goal, the participants, and their feedback. In the context of events, the participants are from among the people attending the event. The end goal varies depending on the kind of gaming activity that has been used. For instance, if it's a jigsaw puzzle task, the end goal will be to complete the puzzle of a specific image within the fastest time possible. Each game will have its own set of rules and guidelines for players to follow.
Game mechanics - These basically include leaderboards, points, and badges. With Engamio, you get leaderboards as part of the welcome page, a timer that keeps track of the time taken to complete a tasks along with a point scoring system, and collaboration with platform partners. The final call to action is usually a congratulations message along with a special code that they would use to enter into the challenge board to gain those additional points.
Gaming dynamics - Capturing and showing statistics is a vital part of any game, and it also plays a crucial role in keeping users engaged to the gamified task. When it comes to driving engagement and interactions, statistics prove beneficial for illiciting user responses that are profitable for you. Everyone enjoys a bit of competition, as well as getting rewarded for completing a challenge. Gamification leverages this desire in us for competition, self expression, reward, status and achievement to encourage engagement. Various dynamics can be present in a gamified task to make this happen, including points, levels, challenges, leaderboards and gifts/rewards.
Usage of gamification by popular brands
To further substantiate the importance of gamification, here are some examples of its usage by some of the top brands out there -
The loyalty program offered by this internationally acclaimed coffee brand rewards customers with stars that can be used to get free products & other prizes. Users can take part in the gaming activity and win a reward in just 2 to 3 visits.
Through its Nike+ application, Nike offers time-sensitive leaderboards, competitions, challenges and more. The time-sensitive leaderboards, competitions, challenges motivated customers to participate and increased shoe sales because the use of the shoes helped them to be on the leaderboard.
Benefits of Engamio's gamification solutions
Engamio provides a range of gamification solutions for in-person, hybrid and virtual events. Each engager package designed by us has been proven to increase engagement of people attending events up to at least 70-90%. Not only can they be integrated into the platform of any event seamlessly, but you can also customize it effectively to match your brand's storytelling and the content of your sponsors. With the help of our tools, you can successfully attract new leads through your events and add more value to sponsorship packages.
Curious to learn more about the long-term implications of integrating Engamio into your events? Visit www.engamio.com.